Client story / UPGRADE Coaching
Kelley went from 3 to 14 referrals a month.
An Air Force veteran whose business, Purple Camo, ran on whoever happened to remember her. Six months later, most of her new clients came from introductions.
- Client
- Kelley Rheault, Air Force veteran, founder of Purple Camo
- Program
- UPGRADE Coaching
- Result
- 3 to 14 referrals a month

Kelley RheaultAir Force veteran, founder of Purple Camo01 / Where Kelley started
Built on discipline. Referrals left to chance.
After the Air Force
She built Purple Camo with the discipline she learned in the Air Force.
Referrals by chance
Her referrals depended on whoever happened to remember her.
02 / What we worked on
Three partners and a weekly rhythm.
Three pieces of work inside UPGRADE Coaching, each tagged with the habits it built.
- ClarityUsed
- Energy
- Courage
- ProductivityUsed
- InfluenceUsed
- CommitmentUsed
Influence
Three chosen referral partners
Instead of hoping anyone would remember her, she chose three partners and built those relationships on purpose.
Productivity + Commitment
A weekly follow-up block
A set block on her calendar every week for follow-up, kept like an appointment.
Clarity
Who she serves, in one sentence
An answer to who she serves that other people can repeat for her.
03 / The result
14
Referrals a month within six months, up from 3.
Referrals a month, before3
Six months later14
Referrals per month, as Kelley reported it. Their results are their own, not a promise of yours.
More client stories
Different businesses. Same six habits.

Next step
Your story starts with a free discovery call.
Tell Thommy where you are and where you want to be. Take the Referral Habits Assessment first if you want to bring your results.
Call or text407-225-5565

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