Client story / UPGRADE Coaching

Will made six times his expected first-year revenue.

First year running a mold remediation company, and up to seven networking events a week. He cut to one group, built a follow-up system he plans to run for his whole career, and made six times what he expected in year one.

Client
Will Craddock, Mold remediation, first year in business
Program
UPGRADE Coaching
Result
6x expected first-year revenue
Will Craddock, UPGRADE Coaching client
Will CraddockMold remediation, first year in business

01 / Where Will started

Working hard. Not yet strategic.

01

Year one

He was in his first year running a mold remediation company.

02

Seven events a week

He was going to up to seven networking events a week: groups, chambers and associations.

03

Busy, not strategic

Will values time and return on it. If nothing changed, he was going to look back at year one and realise he had been busy, not strategic.

02 / What we worked on

Fewer rooms. Better follow-up.

Five pieces of work inside UPGRADE Coaching and the Referral Mastery system, each tagged with the habits it built.

  • ClarityUsed
  • Energy
  • CourageUsed
  • ProductivityUsed
  • InfluenceUsed
  • CommitmentUsed

Clarity + Productivity

One core networking group

He dropped every networking group but one, so his time went where it paid back.

Productivity

Communication blocks on the calendar

Set time in his week for staying in touch, built into the calendar and kept.

Influence

1:1s people want to refer

He reworked his one-to-one meetings so the people across the table genuinely wanted to refer him.

Commitment

Follow-up for life

A structured follow-up system for every week of every year, for the rest of his career.

Courage + Influence

Events for his best sources

He hosted fun, strategic events for the people who send him the most referrals.

How the 12 sessions build these habits

03 / The result

6x

Six times the revenue he expected in his first year.

What he expected in year one1x

What he made6x

2xthe business he got from BNI
$500k+given to his BNI chapter
300referrals given in nine months
80referrals received, inside BNI alone

As Will reported it. He told the full story on the Referrals Podcast, episode 428. Their results are their own, not a promise of yours.

Will Craddock

04 / In Will's words

“Thommy taught me clarity and focus. His guidance and availability have helped me not only get more referrals, but have more fun doing it.”
Will Craddock, Mold remediation, first year in business

Next step

Your story starts with a free discovery call.

Tell Thommy where you are and where you want to be. Take the Referral Habits Assessment first if you want to bring your results.

Call or text407-225-5565