Client story / UPGRADE Coaching
Will made six times his expected first-year revenue.
First year running a mold remediation company, and up to seven networking events a week. He cut to one group, built a follow-up system he plans to run for his whole career, and made six times what he expected in year one.
- Client
- Will Craddock, Mold remediation, first year in business
- Program
- UPGRADE Coaching
- Result
- 6x expected first-year revenue

Will CraddockMold remediation, first year in business01 / Where Will started
Working hard. Not yet strategic.
Year one
He was in his first year running a mold remediation company.
Seven events a week
He was going to up to seven networking events a week: groups, chambers and associations.
Busy, not strategic
Will values time and return on it. If nothing changed, he was going to look back at year one and realise he had been busy, not strategic.
02 / What we worked on
Fewer rooms. Better follow-up.
Five pieces of work inside UPGRADE Coaching and the Referral Mastery system, each tagged with the habits it built.
- ClarityUsed
- Energy
- CourageUsed
- ProductivityUsed
- InfluenceUsed
- CommitmentUsed
Clarity + Productivity
One core networking group
He dropped every networking group but one, so his time went where it paid back.
Productivity
Communication blocks on the calendar
Set time in his week for staying in touch, built into the calendar and kept.
Influence
1:1s people want to refer
He reworked his one-to-one meetings so the people across the table genuinely wanted to refer him.
Commitment
Follow-up for life
A structured follow-up system for every week of every year, for the rest of his career.
Courage + Influence
Events for his best sources
He hosted fun, strategic events for the people who send him the most referrals.
03 / The result
6x
Six times the revenue he expected in his first year.
What he expected in year one1x
What he made6x
As Will reported it. He told the full story on the Referrals Podcast, episode 428. Their results are their own, not a promise of yours.

04 / In Will's words
“Thommy taught me clarity and focus. His guidance and availability have helped me not only get more referrals, but have more fun doing it.”
More client stories
Different businesses. Same six habits.

Next step
Your story starts with a free discovery call.
Tell Thommy where you are and where you want to be. Take the Referral Habits Assessment first if you want to bring your results.
Call or text407-225-5565

Cynthia
Jacqueline Toledo
Lynne
Kelley Rheault
Terri Mandigo